On the private and social desirability of mixed bundling in complementary markets with cost savings
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منابع مشابه
On the private and social desirability of mixed bundling in complementary markets with cost savings
The aim of this paper is to study both the private and the social desirability of a mixed bundling strategy that generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may give rise to a prisoner’s dilemma. Moreover, we show that mixed bundling may maximise social welfare, provided that cost savings are sufficiently high. Fin...
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ژورنال
عنوان ژورنال: Information Economics and Policy
سال: 2017
ISSN: 0167-6245
DOI: 10.1016/j.infoecopol.2017.04.002